Bora Better.
Bora Base Brand Identity System
Brand Identity System - 2026
Bora
Base
Your neighbourhood, better.
01 - Logo System
Logo Variations
BoraBase
Primary DarkBoraBase
Primary LightBoraBase
Accent LimeBora
WordmarkBora
StackedBB
Icon Only02 - Color System
Brand Palette
Forest#1B4332
Lime#B7E06A
Rust#C8522A
Cream#F5F0E8
Sand#E8D5B0
Night#0D1F17
Forest + Lime Primary pairing for depth and energy.
Rust Accent for actions and promotional emphasis.
Cream + Sand Warm neutral base for print and light UI.
03 - Typography
Type System
Your neighbourhood, better.
Fresh bread, fast wifi, and a desk when you need it. Bora Base powers locations built for how Nairobi lives.
Product - KES 250
Supporting text
04 - Brand Extensions
The Bora System
Bora Hub
Combined Services Location
One neighborhood location that combines Bora Mart, Bora Space, and Bora Connect.
Bora Space
Coworking
Hot desks and workspace for remote workers.
Bora Connect
Cyber + Internet
Fast internet, printing, scanning, and digital services.
Bora Express
Satellite Nodes
Smaller pop-up locations built for quick access.
Bora Pay
Payments
Mobile money and bill payments with future expansion in view.
Bora Drop
Delivery
Household delivery that extends Bora into daily routines.
05 - Brand Voice
Taglines and Copy
Your neighbourhood, better.
Primary Tagline
Everything your day needs. One address.
Retail + Services
Where Nairobi gets things done.
Coworking Angle
Groceries. Wifi. A desk. All Bora.
Multi-service
06 - Brand Rules
Do and Do Not
Do
Write Bora with capital B and lowercase ora.
Use Forest Green as the dominant dark background.
Pair Fraunces display with DM Sans body copy.
Keep the rust accent dot in the logo symbol.
Use Powered by Bora Base for partner-facing sub-brands.
Do Not
Never stretch, rotate, or alter logo proportions.
Never place the logo on a busy photo without backing.
Never use Rust as a large primary background.
Never use generic fonts like Arial or Times.
Never add Ltd to the logo lockup.